JetHR Onboarding Redesign
Services
UX UI
Strategy
Client
NA
Location
Milan
Year
2026
Context and Motivation
The project started from an as-is analysis of the existing onboarding, which consisted of a single modal with an anonymous, form-heavy layout. The flow lacked structure and did not clearly communicate the value of the service, resulting in a low-conversion, low-engagement experience. The challenge offered an opportunity to rethink onboarding as a guided journey that could both collect essential information and progressively build trust with a B2B audience.
Project Overview
The project started from an as-is analysis of the existing onboarding, which consisted of a single modal with an anonymous, form-heavy layout. The flow lacked structure and did not clearly communicate the value of the service, resulting in a low-conversion, low-engagement experience. The challenge offered an opportunity to rethink onboarding as a guided journey that could both collect essential information and progressively build trust with a B2B audience.
Goals and Challenges
The goal was to design a short, structured onboarding flow that balanced efficiency and persuasion. A key challenge was maintaining a professional tone suitable for a B2B audience while making the experience approachable and clear.
My Role and Responsibilities
I worked independently on UX strategy, flow design and UI design, aligning the new onboarding experience with the existing brand language while introducing modern UX patterns to improve completion and retention.
Design Process and Decisions
The flow was split into clear, logical steps aligned with mandatory data requirements. Throughout the process, I highlighted key service benefits to encourage progression. Language, layout and pacing were carefully designed to build confidence and reduce friction.
