Hi 
I'm Francesco
Milan-based 
designer, former & creator crafting digital & immersive experiences
Milan-based designer, former & creator crafting digital & immersive experiences
Milan-based designer, former & creator crafting digital & immersive experiences
Since 2013, I've helped leading brands transform their digital presence across fintech, automotive, fashion & luxury, and media sectors through innovative design and immersive experiences that bridge technology and human connection.
Services
Services designed to help your brand shine brighter.
Services
Services designed to help your brand shine brighter.
Digital Strategy
Transform business goals into user-centered digital solutions through comprehensive research, strategic planning, and detailed user flow mapping. I guide projects from initial concept to execution strategy, ensuring alignment between business objectives and user needs while maximizing ROI through data-driven decisions.
User Research
Strategic Planning
User Journey
Information Architecture
Website Maintenance and Support
Workshops
UX/UI Optimization
Digital Strategy
Transform business goals into user-centered digital solutions through comprehensive research, strategic planning, and detailed user flow mapping. I guide projects from initial concept to execution strategy, ensuring alignment between business objectives and user needs while maximizing ROI through data-driven decisions.
User Research
Strategic Planning
User Journey
Information Architecture
Website Maintenance and Support
Workshops
UX/UI Optimization
Web & App Design
Create intuitive, responsive, and engaging digital products through comprehensive UI/UX design. I develop user-centered interfaces that work seamlessly across devices, focusing on conversion optimization and user engagement through iterative design processes.
UX/UI Design
Interaction Design
Design Systems
Usability Testing
Cross-platform Integration
Web & App Design
Create intuitive, responsive, and engaging digital products through comprehensive UI/UX design. I develop user-centered interfaces that work seamlessly across devices, focusing on conversion optimization and user engagement through iterative design processes.
UX/UI Design
Interaction Design
Design Systems
Usability Testing
Cross-platform Integration
Immersive Experiences
Design and develop cutting-edge AR, VR, and mixed reality solutions that create memorable user experiences. I specialize in crafting immersive digital environments that enhance engagement and provide innovative ways to interact with content and products.
AR/VR Development
3D Environment Design
Gesture Interface Design
Immersive Prototyping
360° Experience Design
Spatial UI/UX
Cross-platform XR
User Testing
Immersive Experiences
Design and develop cutting-edge AR, VR, and mixed reality solutions that create memorable user experiences. I specialize in crafting immersive digital environments that enhance engagement and provide innovative ways to interact with content and products.
AR/VR Development
3D Environment Design
Gesture Interface Design
Immersive Prototyping
360° Experience Design
Spatial UI/UX
Cross-platform XR
User Testing
Visual Identity & Development
Create cohesive brand identities and implement them across digital platforms. I develop comprehensive visual systems that maintain brand consistency while adapting to various digital touchpoints and interactive requirements.
Brand Identity Design
Digital Asset Creation
Interactive Elements
Documentation
Frontend Development
Visual Identity & Development
Create cohesive brand identities and implement them across digital platforms. I develop comprehensive visual systems that maintain brand consistency while adapting to various digital touchpoints and interactive requirements.
Brand Identity Design
Digital Asset Creation
Interactive Elements
Documentation
Frontend Development
Valeria: A key contributor to an innovative Apple Vision Pro prototype
Christian: Francesco is a passionate, skilled professional who consistently supports colleagues with expert guidance.
Ilaria: Francesco is a talented professional focused on emerging immersive technologies
Ilaria: Francesco's exceptional UX design skills transformed our banking app interface.
Christian: He excels in design, client engagement, and multi-disciplinary expertise.
Work
See how design transforms ideas into reality
Work
See how design transforms ideas into reality
Work
See how design transforms ideas into reality
As you know, most of my work I can’t disclose publicly, you know what I mean (under NDA).
MyBank
UI Design
MyBank transforms traditional banking through an intelligent digital platform that puts financial wellness first. The app combines sleek, intuitive design with AI-powered features to help users understand and optimize their spending patterns.
Through personalized insights, smart expense categorization, and predictive financial planning, users receive actionable recommendations to improve their financial health.
MyBank
UI Design
MyBank transforms traditional banking through an intelligent digital platform that puts financial wellness first. The app combines sleek, intuitive design with AI-powered features to help users understand and optimize their spending patterns.
Through personalized insights, smart expense categorization, and predictive financial planning, users receive actionable recommendations to improve their financial health.
MyBank
UI Design
MyBank transforms traditional banking through an intelligent digital platform that puts financial wellness first. The app combines sleek, intuitive design with AI-powered features to help users understand and optimize their spending patterns.
Through personalized insights, smart expense categorization, and predictive financial planning, users receive actionable recommendations to improve their financial health.
Learning Platform Dashboard
UI Design
A modern web UI dashboard designed for an online learning platform. The interface streamlines course browsing, progress tracking, and student engagement. Emphasis on intuitive navigation, accessibility, and responsive design. Crafted to enhance both user experience and educational outcomes.
Learning Platform Dashboard
UI Design
A modern web UI dashboard designed for an online learning platform. The interface streamlines course browsing, progress tracking, and student engagement. Emphasis on intuitive navigation, accessibility, and responsive design. Crafted to enhance both user experience and educational outcomes.
Learning Platform Dashboard
UI Design
A modern web UI dashboard designed for an online learning platform. The interface streamlines course browsing, progress tracking, and student engagement. Emphasis on intuitive navigation, accessibility, and responsive design. Crafted to enhance both user experience and educational outcomes.
Charge AR
UI & UI Design
AR
The project was born from the need to address usability challenges in the EV charging process. I set out to enhance the experience by integrating augmented reality (AR), transforming technical data into intuitive, user-friendly visuals. The project involved designing a comprehensive UI that leveraged AR overlays to guide users through the charging process with clear, real-time information.
My approach was deeply rooted in understanding user behavior, and I conducted several qualitative interviews to pinpoint key issues.
Charge AR
UI & UI Design
AR
The project was born from the need to address usability challenges in the EV charging process. I set out to enhance the experience by integrating augmented reality (AR), transforming technical data into intuitive, user-friendly visuals. The project involved designing a comprehensive UI that leveraged AR overlays to guide users through the charging process with clear, real-time information.
My approach was deeply rooted in understanding user behavior, and I conducted several qualitative interviews to pinpoint key issues.
Charge AR
UI & UI Design
AR
The project was born from the need to address usability challenges in the EV charging process. I set out to enhance the experience by integrating augmented reality (AR), transforming technical data into intuitive, user-friendly visuals. The project involved designing a comprehensive UI that leveraged AR overlays to guide users through the charging process with clear, real-time information.
My approach was deeply rooted in understanding user behavior, and I conducted several qualitative interviews to pinpoint key issues.
MyBank for Apple Vision Pro
XR
UI Design
Development
The project was born from the need to address usability challenges in the EV charging process. I set out to enhance the experience by integrating augmented reality (AR), transforming technical data into intuitive, user-friendly visuals. Drawing on research into existing market apps, I analyzed common usability pitfalls and identified opportunities for interaction enhancements.
My approach was deeply rooted in understanding user behavior, and I conducted several qualitative interviews to pinpoint key issues.
MyBank for Apple Vision Pro
XR
UI Design
Development
The project was born from the need to address usability challenges in the EV charging process. I set out to enhance the experience by integrating augmented reality (AR), transforming technical data into intuitive, user-friendly visuals. Drawing on research into existing market apps, I analyzed common usability pitfalls and identified opportunities for interaction enhancements.
My approach was deeply rooted in understanding user behavior, and I conducted several qualitative interviews to pinpoint key issues.
MyBank for Apple Vision Pro
XR
UI Design
Development
The project was born from the need to address usability challenges in the EV charging process. I set out to enhance the experience by integrating augmented reality (AR), transforming technical data into intuitive, user-friendly visuals. Drawing on research into existing market apps, I analyzed common usability pitfalls and identified opportunities for interaction enhancements.
My approach was deeply rooted in understanding user behavior, and I conducted several qualitative interviews to pinpoint key issues.
MyBank Customer Journey
Custmer Journey
The journey of designing MyBank's onboarding experience began with a crucial challenge: creating a seamless first impression for new users while navigating the complex requirements of digital banking.
This customer journey mapping project focused on those critical first moments when a user downloads the app and begins their registration process, setting the foundation for their entire banking experience.
MyBank Customer Journey
Custmer Journey
The journey of designing MyBank's onboarding experience began with a crucial challenge: creating a seamless first impression for new users while navigating the complex requirements of digital banking.
This customer journey mapping project focused on those critical first moments when a user downloads the app and begins their registration process, setting the foundation for their entire banking experience.
MyBank Customer Journey
Custmer Journey
The journey of designing MyBank's onboarding experience began with a crucial challenge: creating a seamless first impression for new users while navigating the complex requirements of digital banking.
This customer journey mapping project focused on those critical first moments when a user downloads the app and begins their registration process, setting the foundation for their entire banking experience.
Process
Design is not just what it looks like, it's how it works
Process
Design is not just what it looks like, it's how it works
1
Discover & Strategize
Through in-depth research and collaborative workshops, I map your business goals and user needs into actionable insights. This phase ensures we build the right foundation through data-driven decisions and strategic planning.
2
Design & Prototype
Transform strategic insights into tangible design solutions through iterative prototyping. Each interaction and visual element is crafted to create engaging user experiences while maintaining brand consistency.
3
Develop & Implement
I facilitate smooth design-to-development transition through established collaboration frameworks and documentation practices. Working closely with development teams, I ensure design integrity while optimizing implementation processes through agile methodologies and systematic handoff procedures.
4
Refine & Evolve
Launch is just the beginning. Through continuous analysis, user feedback, and performance monitoring, we iteratively enhance the solution to drive better results and adapt to evolving needs.
1
Discover & Strategize
Through in-depth research and collaborative workshops, I map your business goals and user needs into actionable insights. This phase ensures we build the right foundation through data-driven decisions and strategic planning.
2
Design & Prototype
Transform strategic insights into tangible design solutions through iterative prototyping. Each interaction and visual element is crafted to create engaging user experiences while maintaining brand consistency.
3
Develop & Implement
I facilitate smooth design-to-development transition through established collaboration frameworks and documentation practices. Working closely with development teams, I ensure design integrity while optimizing implementation processes through agile methodologies and systematic handoff procedures.
4
Refine & Evolve
Launch is just the beginning. Through continuous analysis, user feedback, and performance monitoring, we iteratively enhance the solution to drive better results and adapt to evolving needs.
1
Discover & Strategize
Through in-depth research and collaborative workshops, I map your business goals and user needs into actionable insights. This phase ensures we build the right foundation through data-driven decisions and strategic planning.
2
Design & Prototype
Transform strategic insights into tangible design solutions through iterative prototyping. Each interaction and visual element is crafted to create engaging user experiences while maintaining brand consistency.
3
Develop & Implement
I facilitate smooth design-to-development transition through established collaboration frameworks and documentation practices. Working closely with development teams, I ensure design integrity while optimizing implementation processes through agile methodologies and systematic handoff procedures.
4
Refine & Evolve
Launch is just the beginning. Through continuous analysis, user feedback, and performance monitoring, we iteratively enhance the solution to drive better results and adapt to evolving needs.
Client Stories
When
collaboration
creates magic
Francesco is an exceptional UX & Digital Product Design Manager with extensive experience in banking, product design, and health services. A key contributor to an innovative Apple Vision Pro prototype, he excels in design, and client engagement.
Valeria
Strategy & Consulting Senior Manager at Accenture
Francesco is an exceptional UX & Digital Product Design Manager with extensive experience in banking, product design, and health services. A key contributor to an innovative Apple Vision Pro prototype, he excels in design, and client engagement.
Valeria
Strategy & Consulting Senior Manager at Accenture
Francesco is an exceptional UX & Digital Product Design Manager with extensive experience in banking, product design, and health services. A key contributor to an innovative Apple Vision Pro prototype, he excels in design, and client engagement.
Valeria
Strategy & Consulting Senior Manager at Accenture
Francesco is a passionate, skilled professional who consistently supports colleagues with expert guidance. In a banking project, his strong planning and leadership ensured the successful delivery of a robust Design System and UI kit.
Ilaria
Designer
Francesco is a passionate, skilled professional who consistently supports colleagues with expert guidance. In a banking project, his strong planning and leadership ensured the successful delivery of a robust Design System and UI kit.
Ilaria
Designer
Francesco is a passionate, skilled professional who consistently supports colleagues with expert guidance. In a banking project, his strong planning and leadership ensured the successful delivery of a robust Design System and UI kit.
Ilaria
Designer
Francesco is a talented professional focused on emerging immersive technologies, especially Apple Vision Pro. His ability to build trust, lead teams, and transform complex needs into creative solutions makes him indispensable.
Christian
Lead of XR Spatial Computing at Accenture
Francesco is a talented professional focused on emerging immersive technologies, especially Apple Vision Pro. His ability to build trust, lead teams, and transform complex needs into creative solutions makes him indispensable.
Christian
Lead of XR Spatial Computing at Accenture
Francesco is a talented professional focused on emerging immersive technologies, especially Apple Vision Pro. His ability to build trust, lead teams, and transform complex needs into creative solutions makes him indispensable.
Christian
Lead of XR Spatial Computing at Accenture
Francesco's exceptional UX design skills transformed our banking app interface. His deep understanding of financial services and user behavior helped create an intuitive experience that significantly improved our customer satisfaction metrics.
Sarah
Senior product manager
Francesco's exceptional UX design skills transformed our banking app interface. His deep understanding of financial services and user behavior helped create an intuitive experience that significantly improved our customer satisfaction metrics.
Sarah
Senior product manager
Francesco's exceptional UX design skills transformed our banking app interface. His deep understanding of financial services and user behavior helped create an intuitive experience that significantly improved our customer satisfaction metrics.
Sarah
Senior product manager
About me
I've had the privilege of shaping digital experiences that make a difference. My journey spans from enterprise solutions to innovative startups, always pushing the boundaries of what's possible in digital design.
I'm a digital designer focused on crafting exceptional user experiences across web, mobile, and spatial computing platforms. My journey in UX/UI design has led me to work on diverse projects - from banking apps to immersive experiences for Apple Vision Pro.
I combine creative thinking with a systematic approach, transforming complex challenges into intuitive digital solutions. Working with cutting-edge tools like Figma and Spline, I create everything from sleek user interfaces to comprehensive design systems.
What excites me most is exploring the intersection of traditional UX/UI with emerging technologies. Whether it's developing spatial interfaces or enhancing enterprise applications, I bring a user-centered mindset to every project.
Let's create something amazing together.
About me
I've had the privilege of shaping digital experiences that make a difference. My journey spans from enterprise solutions to innovative startups, always pushing the boundaries of what's possible in digital design.
I'm a digital designer focused on crafting exceptional user experiences across web, mobile, and spatial computing platforms. My journey in UX/UI design has led me to work on diverse projects - from banking apps to immersive experiences for Apple Vision Pro.
I combine creative thinking with a systematic approach, transforming complex challenges into intuitive digital solutions. Working with cutting-edge tools like Figma and Spline, I create everything from sleek user interfaces to comprehensive design systems.
What excites me most is exploring the intersection of traditional UX/UI with emerging technologies. Whether it's developing spatial interfaces or enhancing enterprise applications, I bring a user-centered mindset to every project.
Let's create something amazing together.
Frequently Asked Questions
Your curiosity meets my expertise, let’s clear things up!
I’ve gathered all the important info right here. Explore FAQs and find the answers you need.
Frequently Asked Questions
Your curiosity meets my expertise, let’s clear things up!
I’ve gathered all the important info right here. Explore FAQs and find the answers you need.
How do you approach new design projects?
I start with a thorough discovery phase, understanding your business goals and user needs. We'll then create a strategic roadmap, moving from concept to final delivery through iterative design sprints.
What industries do you specialize in?
I have extensive experience in fintech, enterprise solutions, and emerging technologies. My 14+ years of experience spans across banking, retail, cultural institutions, and innovative startups.
Do you work with international clients?
My design process typically includes an initial consultation to understand your needs, followed by research, wireframing, prototyping, and final design. Throughout the process, I involve clients in each stage to ensure that the final product meets their expectations.
What's your expertise with immersive technologies?
I specialize in spatial computing and XR design, particularly for platforms like Apple Vision Pro. I create intuitive experiences that bridge traditional interfaces with emerging technologies.
How long does a typical project take?
Project timelines vary based on scope and complexity. A typical website redesign might take 4-8 weeks, while a comprehensive app design could take 2-4 months. I'll provide detailed timelines during our initial consultation.
What if I don’t like the designs or strategies?
My process follows a user-centered approach: research → wireframing → prototyping → testing → implementation. I maintain transparent communication throughout, ensuring you're involved at every key decision point
How do I get started?
Absolutely! I have extensive experience collaborating with development teams, providing detailed specifications, design systems, and maintaining clear communication throughout the implementation phase.
What design tools do you use in your workflow, and how do you adapt to different project requirements?
I primarily work with industry-standard tools like Figma for UI/UX design, Blender, ShapesXR, Bezi, Spline for 3D interfaces, and various prototyping tools. The choice of tools is always aligned with your team's workflow.
How do you handle revisions and feedback?
I follow a structured feedback process with dedicated review sessions. All projects include revision rounds, and I use collaborative tools to ensure clear communication and efficient iterations.
How do you approach new design projects?
I start with a thorough discovery phase, understanding your business goals and user needs. We'll then create a strategic roadmap, moving from concept to final delivery through iterative design sprints.
What industries do you specialize in?
I have extensive experience in fintech, enterprise solutions, and emerging technologies. My 14+ years of experience spans across banking, retail, cultural institutions, and innovative startups.
Do you work with international clients?
My design process typically includes an initial consultation to understand your needs, followed by research, wireframing, prototyping, and final design. Throughout the process, I involve clients in each stage to ensure that the final product meets their expectations.
What's your expertise with immersive technologies?
I specialize in spatial computing and XR design, particularly for platforms like Apple Vision Pro. I create intuitive experiences that bridge traditional interfaces with emerging technologies.
How long does a typical project take?
Project timelines vary based on scope and complexity. A typical website redesign might take 4-8 weeks, while a comprehensive app design could take 2-4 months. I'll provide detailed timelines during our initial consultation.
What if I don’t like the designs or strategies?
My process follows a user-centered approach: research → wireframing → prototyping → testing → implementation. I maintain transparent communication throughout, ensuring you're involved at every key decision point
How do I get started?
Absolutely! I have extensive experience collaborating with development teams, providing detailed specifications, design systems, and maintaining clear communication throughout the implementation phase.
What design tools do you use in your workflow, and how do you adapt to different project requirements?
I primarily work with industry-standard tools like Figma for UI/UX design, Blender, ShapesXR, Bezi, Spline for 3D interfaces, and various prototyping tools. The choice of tools is always aligned with your team's workflow.
How do you handle revisions and feedback?
I follow a structured feedback process with dedicated review sessions. All projects include revision rounds, and I use collaborative tools to ensure clear communication and efficient iterations.
Contact
Need a custom quote?
Contact
Need a custom quote?
Don’t let your ideas sit idle—slide into our inbox and let’s make magic!